UF IFAS Volusia County Extension Urban Horticulture Program issued the following announcement on July 18.
The plant goes unnoticed during the year because it blends in with the grass and other surrounding parts of the landscape until flowers emerge in late winter and spring . It is one of the signals that spring has arrived. Flower colors vary from red and lavender to pink and white, depending on the cultivar grown. Plants grow no more than about 6 inches tall, forming thick clumps and a good ground cover. The stiff leaves are narrow, growing to about an inch long and perhaps to 1/16 inch wide
Scientific name: Phlox subulata
Pronunciation: flocks sub-yoo-LAY-tuh
Common name(s): creeping phlox, moss pink, moss phlox
Family: Polemoniaceae
Plant type: perennial; annual; herbaceous
USDA hardiness zones: 3B through 10
Planting month for zone 7: Jun; Jul
Planting month for zone 8: May; Jun; Jul
Original source can be found here.